Set Of Beliefs

We are not just another furniture store. We are not like everybody else. We have worked with interior design for more than 60 years. At BoConcept, we have a strong set of beliefs that run through everything we do. In our design. In the respect of our Danish legacy. In all the 60 countries where you can meet us. And in our relationship with you.

A Sofa Should Never Be Egocentric
The world revolves around you. Not your furniture. If you have a small home, we will help to make the most of it. Or a big, triangular house, we will make it fit perfectly. At BoConcept, you can make your own choice in design, size, shape, colour and material. Our concept is all about you, your home and your exciting, personal taste.

Danish Design Is Not Only to be enjoyed by a few Danes
Danish design is our legacy, but a great legacy should always be balanced by innovation and new ideas. BoConcept has taken the great traditions of Danish design to the world's big cities and made it our own. We call it Urban Danish Design. It has the comfort and simplicity from Danish design and the cool vibe from the urban.

Luxury Can Be Overpriced
We live in a world where we often have to choose. Between expensive, elitist design and cheap, common furniture. At BoConcept, we love to create furniture that combines the feeling of luxury in the quality, in the design, in the material, and at a fair and affordable price. We want to spoil you with great value. It is that simple. And it should be that way.

Nobody Likes to Buy Furniture from an Arrogant Snob
Many stores in the world talk about service. We talk about respect and we walk the talk. Respect for your home, respect for your wishes, respect for your ideas and above all, respect for you. Our staff will take it very seriously and never give up unless you are 100% happy. Great design and arrogance are always a bad couple, and we would never invite them over for tea.

Don't Worry
We have had all the worries about matching and fitting. And our interior designers can guide and advise you. BoConcept is all about making your home come together. So that you can enjoy the harmony of an interior look that will last for years.

It Is Sad When You Feel Uncomfortable in a Beautiful Chair
If a good looking sofa kills your back; if a fabric is too delicate to be used; if a design is so fancy, that you can't figure it out - it does not work. BoConcept design will not only look great, but work in your everyday life too. Our designers think about you, and not themselves so our designs look sharp, but you will never cut yourself.

We Don't Want to Be Young Again. Ever
It is great to be young, new and innocent. But not so great to be naive, unexperienced and confused. BoConcept has created Urban Danish Design since 1952. Through three generations, we have learned our lessons. Our craftmanship, quality and concept are all set so that we can spend time focusing on you. Time changes and maybe you change too, but the BoConcept design DNA shouldn’t. Ever.